If you’re reading this then you’re probably someone who understands how dental marketing strategies can drastically impact your dental business. There is no voice whispering, “Build it and they will come,” over your dental office. How wonderful would it be if that were the case? The truth remains, though, that the field is ever-changing, and dentists must compete for clients. The American Dental Association points to a few key factors causing this shift.
These factors are complicated by a competitive marketplace which exists solely online. There is also a growing number of digital services and a vast array of new technologies available to both patients and doctors. One thing is clear, your dental practice must stand out more now than ever before. You need a clear system for marketing your dental practice.
We combine easy to use interfaces with in-depth content and call-to-actions to design a dental website that converts web visitors into new patients. This is the 1st building block to a successful marketing campaign.
The science of showing up for the #1 spot on Google for searches like “dentist near me” is called SEO. Over 87% of all clicks go to the first positioned result. SEO gives practices a predictable to generate new clients.
Dental ppc is perfect for targeting clients with expendable income. Advertise on Google, Bing, or Facebook & get new clients at $50 per lead that generate over $30k+ in revenue from cosmetic procedures.
Establish yourself as the areas premier dentist with a distinct dental logo and print material that will raise brand awareness, allow for more detail, and tell a story to your current & future patients. Our creative team can help tell your story.
Building reviews is a huge part of creating an online presence. Managing & responding to them is a whole other job. We do both of those for you! Our system helps filter out bad reviews keeping your rating at 5-Star.
See more familiar face with email marketing. Send emails to your past patients to remind them of their quarterly cleanings, newsletters filled with tips, and to share important news about your practice & staff.
How will your practice benefit from a dental marketing agency with proven strategies? Does a complete marketing system actually work? What is the purpose of allocating dollars toward a dental marketing agency? The truth is this. You’ll benefit greatly by dental office marketing, if (and only if) the strategy is tailored toward your unique type of practice.
Practices that offer a wide variety of services can cater to a larger audience. They require much more upkeep to keep attrition rates low and still keeping the chairs filled.
These dental practices must accomplish two things at once. They need to develop brands that are appealing to both parents and children. This will create loyalty with customers which, in turn, results in returning customers.
Orthodontists are regularly faced with new competitors as more and more offices open. You need help in standing out from a crowded field.
Implant cases can surge the revenue of a practice and that’s why more and more dentist are marketing to get those types of patients. With educational content, precise targeting, and automated follow up systems we make it easy to increase the amount of Full Arch Dental implant cases.
Brand New: The brick and mortar is under construction or you’re about to move in. People need to know your story, your location, your services, and who you are. There’s a lot of work to be done.
Sustaining: You’ve been around long enough to generate revenue, but you want to ensure that what you have is sustainable.
Skyrocketing Growth: You’re ready to take your practice to the next level or, better yet, to bust through the next several levels. You’re ready to grow your business and sky’s the limit.
Show the internet who the smartest dentist is in your city! Our writers are registered dental hygienist & then our board certified Dentists perform a quality analysis check on all content.
Organic online marketing is a means by which you can attract your target audience and generate traffic to your website. This doesn’t happen overnight. Instead, this is achieved by presenting information in a way that connects with your readers. When the content on your website is helpful and informative, visitors are more likely to stay longer on your site to find out more. Our dental marketing experts will help you consistently create such content, with the goal of establishing a relationship of trust, loyalty, and credibility with potential customers. As a result, organic marketing will encourage dental customers to refer to your services.
Orgeanic Dental SEO Strategies differ from traditional methods. Rather than paying to advertise to your patients, SEO for dental websites encourages you to share content that is relevant to them. In other words, visitors to your site will reach out to you when they are ready to book a dental appointment.
This content is different from your typical click-per-pay ad. Instead of paying for content that you hope will reach a larger audience, you are working towards creating content that will make for long-term traffic sources to your dental website.
A successful seo agency will help your dental practice develop a clear content strategy to meet your business needs. In that way, you will make the most effective use of the tools that are already available to you, such as websites, guest posts, and social media.
Paid dental marketing strategies employ PPC (pay per click) advertisements. As the advertiser, you will only pay for the advertisement when viewers actually click on it. The benefits of PPC advertising are twofold:
Paid ads are perfect for any dental practice looking to grow their patient base. From targeting cosmetic procedures to mothers looking for a solution baby’s lip tie. There are two types of consumers. Those who are searching for dental services with intent and those who can afford it but never think about it because they are too distracted with other meaningless spend.
Learn More about paid adsAs you consider your next move for your dental office marketing, consider partnering with the agency that understands dentists, the changing market, and the best methods for online advertising. We commit to fully understanding you and your local market.
Allow us to get to know you, your story, your brand, your services, and your team. As we immerse ourselves in your world, we will effectively craft dental marketing strategies that fit your DNA. Then, we will fully study your city and region in order to understand what is needed to make you stand out from the competitors around you.
Allow us to do the hard work of marketing, so you can get back to the hard work of dentistry. Together, let’s find the best way to serve your current and future clients.
Discuss with our experts on how we could be a beneficial dental marketing agency for your practice. We'll discuss what your current marketing company is doing, the type of patients you want to target, and your expectations as far as how many patients you'll get.