Proven Digital Marketing Strategies That Will Increase Your Dental Practice’s Patient Base

A Whole New World

If you’re reading this then you’re probably someone who understands how dental marketing strategies can drastically impact your dental business. There is no voice whispering, “Build it and they will come,” over your dental office. How wonderful would it be if that were the case? The truth remains, though, that the field is ever-changing, and dentists must compete for clients. The American Dental Association points to a few key factors causing this shift.

  • Patients’ Demographics
  • Financing and insurance options
  • The number of group dental practices
  • A growth in senior citizens who require continuing care

These factors are complicated by a competitive marketplace which exists solely online. There is also a growing number of digital services and a vast array of new technologies available to both patients and doctors. One thing is clear, your dental practice must stand out more now than ever before. You need a clear system for marketing your dental practice.

Our Dental Marketing Programs Are Designed For Practices To Grow

The key to a successful marketing campaigns is being omnipresent. From paid ads to email marketing each aspect plays a vital role in the growth of a practice.

How will your practice benefit from an agency who offers thorough dental marketing services? Does a complete marketing system actually work? What is the purpose of allocating dollars toward a dental marketing agency? The truth is this. You’ll benefit greatly by dental office marketing, if (and only if) the strategy is tailored toward your unique type of practice.

General Practices need their complete range of services marketed toward a wide variety of patients.

Pediatric Dentists must develop brands that are appealing to both parents and children. This will create loyalty with customers which, in turn, results in returning customers.

Orthodontic practices are regularly faced with new competitors as more and more offices open. They need help in standing out from a crowded field.

Periodontists, Prosthodontists, Endodontists, and all specialists must accomplish two things at once: Stand out from competitors while educating the public in what it is they do.

So what kind of practice are you? In addition to the categories above, consider which of the following you hope to be:

Brand New: The brick and mortar is under construction or you’re about to move in. People need to know your story, your location, your services, and who you are. There’s a lot of work to be done.

Sustaining: You’ve been around long enough to generate revenue, but you want to ensure that what you have is sustainable.

Skyrocketing Growth: You’re ready to take your practice to the next level or, better yet, to bust through the next several levels. You’re ready to grow your business and sky’s the limit.

Systematic Organic Dental Digital Marketing

Find Your Dental Practice At The Top Of The 1st Page Of Google, Bing, & Yahoo Search Results.

Organic online marketing is a means by which you can attract your target audience and generate traffic to your website. This doesn’t happen overnight. Instead, this is achieved by presenting information in a way that connects with your readers. When the content on your website is helpful and informative, visitors are more likely to stay longer on your site to find out more. Our SEO experts will help you consistently create such content, with the goal of establishing a relationship of trust, loyalty, and credibility with potential customers. As a result, organic marketing will encourage dental customers to refer to your services.

Organic dental practice marketing differs differs from traditional methods. Rather than paying to advertise to your patients, SEO for dental websites encourages you to share content that is relevant to them. In other words, visitors to your site will reach out to you when they are ready to book a dental appointment.

This content is different from your typical click-per-pay ad. Instead of paying for content that you hope will reach a larger audience, you are working towards creating content that will make for long-term traffic sources to your dental website.

A successful seo agency will help your dental practice develop a clear content strategy to meet your business needs. In that way, you will make the most effective use of the tools that are already available to you, such as websites, guest posts, and social media.

Successful Paid Dental Marketing Ads That Generate New Patients For Your Practice In As Little As 24hrs

Instantly Target Patients That Are Searching For High-Ticket Dental Procedures.

Paid dental marketing strategies employ PPC (pay per click) advertisements. As the advertiser, you will only pay for the advertisement when viewers actually click on it. The benefits of PPC advertising are twofold:

  • Targeted Patients. PPC advertisements are placed in front of individuals who are actively searching for local offices offering their sought-after services. Your brand is in front of people who are on the hunt for you. Imagine owning a restaurant and being able to show pictures of your food to anyone who just experienced a hunger pang. This is exactly what you are capable of doing through PPC ads. –
  • Instant Results. Through a carefully crafted ad copy and through ad extensions, the conversion rate of each person who clicks on your ad is exceptionally high. Giving actionable steps to people who are actively looking for your specific services is a prime way to ensure new customers.

We use several tools in order to create quality paid advertisements.

  • Call tracking which allows you to track the effectiveness of your online advertising.
  • Dedicated landing pages that capture contact info of individuals searching for specific services. If someone searches “dental implants in Tampa, FL” the page dedicated to your dental implants services turns up at the top of their search results.
  • Again, we are certified partners with the leading platforms, meaning we know how to offer the best services on each.

Paid ads are perfect for any dental practice looking to grow their patient base. From targeting cosmetic procedures to mothers looking for a solution baby’s lip tie. There are two types of consumers. Those who are searching for dental services with intent and those who can afford it but never think about it because they are too distracted with other meaningless spend.

Learn More about paid ads

Give us a Call!

As you consider your next move for your dental office marketing, consider partnering with the agency that understands dentists, the changing market, and the best methods for online advertising. We commit to fully understanding you and your local market.

Allow us to get to know you, your story, your brand, your services, and your team. As we immerse ourselves in your world, we will effectively craft dental marketing strategies that fit your DNA. Then, we will fully study your city and region in order to understand what is needed to make you stand out from the competitors around you.

Allow us to do the hard work of marketing, so you can get back to the hard work of dentistry. Together, let’s find the best way to serve your current and future clients.

Schedule a strategy session with our dental marketing experts!

Explode Your Practice’s Revenue By Making Your Practice Be Found Everywhere