Who We Help: Dental Practices at Every Stage of Ownership
The channels don't change. What we do first changes completely.
A practice opening next month and a practice that just bought a competitor need the same eight channels in a different order. Find the version that matches where you actually are.
Why sequencing matters more than the channel list
Every agency shows you the same list of services. The list is not the hard part. The hard part is knowing which two things to do first with a limited budget, and that answer is completely different for a startup with no patients than for an established practice sitting on a dormant chart of two thousand.
Earned versus bought, and who needs which first
Earned visibility — map pack, organic, reviews — takes months and then keeps working. Bought visibility produces calls in week two and stops the day you stop paying. Practices with time lean earned. Practices with empty chairs next month lean bought. Almost everybody needs both; the ratio is the decision.
Dental marketing by practice stage
Opening a new practice
No patients, no reviews, no history, and a loan payment starting. Everything earned is months out, so paid carries the schedule. Local Services Ads get filed on day one because verification runs three to four weeks in the background. Search ads target emergency and new patient terms. Social builds local familiarity cheaply. Meanwhile the site and Business Profile get built properly so the earned side starts compounding underneath. You have no reactivation list, which removes the cheapest channel available to everyone else — worth knowing before you budget.
Growing an established practice
You have infrastructure, a team, and a chart full of people who haven't been in for eighteen months. Start with reactivation — it is the fastest production in the program and costs almost nothing. Then reviews, because an established practice usually has a respectable count that quietly stopped growing. Then map pack, then ads aimed at the specific treatments you want more of rather than general volume.
Buying an existing practice
The highest-risk stage and the one handled worst. You bought the rankings and the reviews along with the chairs, and the transition is where practices lose both. Protect first: claim the existing Business Profile rather than starting a new one, update ownership, reply to old reviews with a dated note about the change. Then rebrand. The inherited patient list is usually the most valuable asset in the deal and the one nobody mails.
It is the most expensive mistake on this page. A new profile discards years of ranking history and address authority and puts you at zero against established competitors. Claim and transfer the existing one, even if its rating is poor. A poor rating is fixable; lost history is not.
What changes for specialists and groups
General practice
Volume and hygiene recall. Reactivation and reviews do the heavy lifting; ads fill gaps and chase the treatments you want more of. See marketing for general dentists.
Implants and full-arch
Fewer, larger cases and the most expensive clicks in dentistry. Retargeting matters more here than anywhere — almost nobody books full-arch on a first visit.
Orthodontics
Parents research for weeks and decide on trust and convenience. Reviews carry unusual weight and social genuinely works, because the audience is reachable there.
Oral surgery
Seasonal and underserved. Search spikes around school breaks and competition is thinner than implants, because most practices bury extractions in a generic page.
Pediatric
Decided by a parent in a small radius, heavily swayed by reviews describing how an anxious child was handled. Map pack and reviews do most of the work.
Emergency-focused
Highest intent in dentistry. Whoever answers gets the patient, so phone coverage matters more than any campaign setting. See emergency patients.
Multi-location groups
Priced per location with a consolidated report plus per-location detail. The usual pattern is two strong locations carrying a third nobody has looked at.
DSOs
Same system at scale, with the reporting structured so a regional manager can see which location is actually producing rather than which is loudest.
What working together actually looks like
One flat price, whatever stage you are at
$1,500 a month covers management of all eight channels plus the website and the reporting, and it does not change when your ad spend does. Ad budgets are billed to your own accounts at cost with no markup. There is no setup fee and no twelve-month term — thirty days notice and we remove our access and leave everything running.
What the first ninety days involve on your side
A 45-minute kickoff, logins to your existing site and Business Profile, an export of your patient list for reactivation, and about fifteen minutes marking up the first draft of content with what is actually true in your practice. Your front desk gets a one-page brief on what is about to start ringing. That is genuinely the whole ask.
Multi-location and group pricing
Priced per location, with a consolidated report plus a breakdown for each. The failure mode we see repeatedly is two strong locations quietly carrying a third that nobody has looked at since an acquisition — and that third one is usually the cheapest fix on the list, because it is normally a profile and review problem rather than a spend problem.
You own everything, throughout
Your website, your domain, your ad accounts with their full conversion history, your Business Profile, your reviews, your phone numbers and your audiences. We work as a manager on all of it and never as the owner, which is a deliberate difference from the dental marketing companies that rent you a template and keep the keys. More on how we work.
Who we're not right for
Practices booked three weeks out
More visibility against a full schedule buys patients you cannot seat and reviews complaining about wait times. Fix capacity first — hours, hygiene scheduling, an associate. I would rather say that on a call than take a year of fees while you get more frustrated.
Practices that want one channel managed
A flat fee across eight channels only makes sense as a system. If you genuinely only want Google Ads run, a specialist ads shop will serve you better and probably cheaper.
Practices that need results in thirty days from SEO
Ads and reactivation produce inside the first month. Map pack and organic take eight to twelve weeks minimum. If the timeline has to be shorter than that, we should talk about which channels can actually meet it rather than pretending all of them can.
Find out what your first 30 days should be
Twenty minutes. Tell me where the practice is — opening, growing, or just acquired — and I'll tell you which two channels to fund first and which to leave alone until later. If we're not the right fit, that's a useful outcome for a phone call too.